What is a Google Business Page?

A Google business page is a page that Google offers to every business in the world. Many businesses have a Google business page and don't even know it or are not sure how to access it, make changes and use it effectively. You can see a Google business page when you search for a local business by name or keyword phrase.

For example, type in Vancouver Painters on Google and you will see a Map plus 3 Google Business pages listed below the map(see image on the left below). Another example is type in Jody Miller Remax Kelowna to see a business page when you know the business name (see image on the right below).

Why is a Google Business Page Important to Your Business?

A properly optimized Google Business Page will improve your local ranking. Google rewards business owners who take the time to claim, verify and update their Google Business page. Receiving positive reviews will simultaneously bring trust from both your future customers, as well as Google; their algorithms search for businesses with more reviews and display them near the top of the search page.

Here is an excerpt from an article Google wrote..." Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business's local ranking. " (source, Google).

Responding to reviews is also important in the eyes of Google as it shows your a business that cares about their customer. From Google…”. Responding to reviews shows that you value your customers and the feedback that they leave about your business.“ (source, Google)